“The whole point of Clubhouse is just dialogue, conversation and learning. I wouldn’t really say that journalists are looking to be pitched there.”
-Stephen Karaolis on how publicists should approach using Clubhouse
Welcome to our season 3 kickoff! We’re doing things a bit different this season, by tackling an in-depth theme each episode.
In this episode, we explore a new app that is having its moment in the sun– Clubhouse. This invite-only, audio-based iOs app is gaining traction with an array of influencers from all different backgrounds– PR and media are no exceptions. In fact, as we delve deep, we learn there’s a lot of potential that content marketers and publicists can glean from this new product.
In this episode, you’ll learn all about Clubhouse…
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What exactly this app is and why you should care
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The multiple, creative ways a real publicist uses it
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Our initial impressions of it and how you may join us
Our guest is:
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Stephen Karaolis, CEO and founder of Pear the Agency, a boutique public relations firm specializing primarily in earned media services for early-stage startups.
Love this episode? Subscribe on Apple Podcast and please leave us a review on iTunes!
Show Notes:
:00 — Britt and Jackie give an intro to season 3!
1:52 — Britt gives an intro to Clubhouse and episode 1.
6:50 — Britt gives an intro to our guest, Stephen.
7:06 — Stephen jumps right into why Clubhouse was so attractive to him.
8:30 — Stephen mentions his fiancée’s (a startup founder) experience with Clubhouse.
12:10 — Stephen explains how conferences are similar in nature to Clubhouse, but why this is even better.
12:36 — Stephen explains how the value of Clubhouse can relate to clients, including the direct way he has used it on behalf of clients.
15:08 — Britt asks Stephen for tips on interacting with journalists in Clubhouse.
17:40 — Britt asks how journalists are using the tool.
23:38 — Stephen gives a final story about his time on Clubhouse.
25:46 — Jackie asks Britt what she thought about Stephen’s conversation.
30:05 — Jackie lets PR’s know how they can get an invite to Clubhouse.
Things we talked about
Connect with Stephen Karaolis
Connect with Jackie & Britt