Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
When Fake AI Research Gets Into Real Publications, with Maria Korolov (Pt. 1)
Maria Korolov has been a war correspondent, a foreign bureau chief, a sci-fi author, and, for the past several years, an award-winning technology journalist covering AI, cybersecurity, and quantum computing for IDG publications, including CIO, CSO, Computer World, and...
Rand Fishkin on Why the Zero-Click Web Is PR’s Biggest Opportunity
The advice that drove content marketing for 25 years: make great content, publish it on your site, and let Google send you traffic, is no longer working the way it used to. Search engines and AI tools are answering more than two-thirds of all queries without a...
A PR Case Study in Using AI to Find the Story Faster
When a federal agency published an interim rule affecting a major industry, the public comments flooded in. Thousands of them. Drivers, carriers, fleet managers, advocacy groups, all reacting in real time to a regulation that would directly affect their businesses and...
How to Write a Media Pitch That Doesn’t Sound Like AI
Barron's recently looked at thousands of corporate documents, earnings calls, SEC filings, and press releases and found one sentence construction showing up everywhere since 2024. A phrase that barely existed two years ago, now all over corporate America. The phrase...
Inside One Journalist’s Qwoted Workflow
Kris Ann Valdez, freelance journalist, shares what it actually looks like to source experts through Qwoted and why a pitch not getting used doesn’t always mean it missed. In this episode of Digital PR Explained, she walks through a story where she received 20+...
What Agency Stories Actually Get Covered, with Emma Thumann
Emma Thumann, reporter at Campaign US, shares how she decides what’s worth covering and what makes a story worth coming back to. In this episode of Digital PR Explained, she walks through the pitch behind BBH’s “Happiness Days” initiative and why it stood out enough...
We Need to Talk About “Spray and Pray” PR
Vince Nero, Director of Content Marketing at BuzzStream, shares a clear (and slightly uncomfortable) truth: sending more pitches isn’t what’s driving results in digital PR anymore. In this episode of Digital PR Explained, he walks through the data behind BuzzStream’s...
Rejection is Redirection with Shara Seigel
Shara Seigel, VP of Media Strategy at Mission North, offers a smart reminder that pitches don’t always fail, sometimes they’re just early. In this episode of Digital PR Explained, she walks through how a sabbatical-focused story that wasn’t landing pivoted into a...
A Fly on the Wall Look at How Campaign Chemistry Books Podcast Guests
Luz Corona, U.S. Editor of Campaign, joins Digital PR Explained to pull back the curtain on how one of the advertising industry’s most influential editorial teams thinks about podcast guests, pitches, and storytelling. In this episode, Luz shares how Campaign...
Why the First Press Trip Pitch Wasn’t the Final Story (With the Actual Emails)
Episode Summary In this episode, Britt is joined by freelance writer and editor Daria Smith for a rare, behind-the-scenes look at how a real PR pitch went from an initial press trip invite to a story that ultimately ran in Garden & Gun. What makes this episode...
Inside the PR Strategy of Cause-Driven Celebrity Campaigns
Nez Sevim-Lawrence, journalist-turned-PR expert, shares how she went from reporting for CNN and NBC to leading celebrity-backed campaigns for global charities. In this episode of Digital PR Explained, Nez gives us a look inside the high-stakes world of cause-driven...
How to Pitch Your Founder Story (and Actually Get a Response)
Nicole Pomije, the founder of The Cookie Cups and co-founder of Pitch Peach, offers a masterclass in turning personal kitchen pivots into media-worthy founder narratives. In this episode of Digital PR Explained, she breaks down how she transformed unexpected...