Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
What Agency Stories Actually Get Covered, with Emma Thumann
Emma Thumann, reporter at Campaign US, shares how she decides what’s worth covering and what makes a story worth coming back to. In this episode of Digital PR Explained, she walks through the pitch behind BBH’s “Happiness Days” initiative and why it stood out enough...
We Need to Talk About “Spray and Pray” PR
Vince Nero, Director of Content Marketing at BuzzStream, shares a clear (and slightly uncomfortable) truth: sending more pitches isn’t what’s driving results in digital PR anymore. In this episode of Digital PR Explained, he walks through the data behind BuzzStream’s...
Rejection is Redirection with Shara Seigel
Shara Seigel, VP of Media Strategy at Mission North, offers a smart reminder that pitches don’t always fail, sometimes they’re just early. In this episode of Digital PR Explained, she walks through how a sabbatical-focused story that wasn’t landing pivoted into a...
A Fly on the Wall Look at How Campaign Chemistry Books Podcast Guests
Luz Corona, U.S. Editor of Campaign, joins Digital PR Explained to pull back the curtain on how one of the advertising industry’s most influential editorial teams thinks about podcast guests, pitches, and storytelling. In this episode, Luz shares how Campaign...
Why the First Press Trip Pitch Wasn’t the Final Story (With the Actual Emails)
Episode Summary In this episode, Britt is joined by freelance writer and editor Daria Smith for a rare, behind-the-scenes look at how a real PR pitch went from an initial press trip invite to a story that ultimately ran in Garden & Gun. What makes this episode...
Inside the PR Strategy of Cause-Driven Celebrity Campaigns
Nez Sevim-Lawrence, journalist-turned-PR expert, shares how she went from reporting for CNN and NBC to leading celebrity-backed campaigns for global charities. In this episode of Digital PR Explained, Nez gives us a look inside the high-stakes world of cause-driven...
How to Pitch Your Founder Story (and Actually Get a Response)
Nicole Pomije, the founder of The Cookie Cups and co-founder of Pitch Peach, offers a masterclass in turning personal kitchen pivots into media-worthy founder narratives. In this episode of Digital PR Explained, she breaks down how she transformed unexpected...
How Kendrick Lamar Ended Up Wearing Her Client’s Brooch
What happens when a last-minute opportunity collides with one of the biggest live events of the year?That’s exactly what Yael Fraynd and her team at YaYa Publicity experienced during the Super Bowl halftime show when Kendrick Lamar stepped onto the stage wearing a...
How One Publicist Landed Her Client on Anderson Cooper 360
What happens when a former journalist turns publicist and lands a client on Anderson Cooper 360? Natalia Buia, founder of Gold Candor PR and ex-journalist at Daily Hive and HuffPost Canada, shares the behind‑the‑scenes story of one of her biggest wins: pitching...
From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches
What do spy balloons, Taylor Swift, and a viral WIRED video have in common? Aliza Bran, Director of Media Relations at the International Spy Museum, pitched them all, and landed press wins most PR pros only dream of. In this episode of Digital PR Explained, Aliza...
Gayle Falkenthal on Lessons from San Diego Pride’s Leadership Crisis
What happens when internal dysfunction becomes public, and your biggest event of the year is just weeks away? That’s exactly what San Diego Pride has been dealing with. A public letter from staff and volunteers cited systemic leadership issues and a revolving door at...
Public Media, PR, and the Fight Ahead
There’s a push right now to cut public media funding in the U.S., including support for NPR, PBS, and local stations across the country. In this episode, I’m sharing why this fight is personal to me, why public media matters to our industry, and what PR professionals...