Welcome to the inaugural episode of the Digital PR Explained podcast! Today, we’re diving headfirst into a cornerstone of successful pitching: the follow-up email.
If you’re not incorporating follow-ups into your media outreach strategy, you’re leaving valuable opportunities on the table. While crafting the perfect pitch is undoubtedly a significant accomplishment, hitting “Send” is just the beginning of the conversation.
In this episode, we’ll explore the essential practice of follow-up in media pitching, uncovering strategies to keep the dialogue alive and fruitful.
So, what exactly does follow-up entail? It’s more than just sending another email—it’s about nurturing that initial connection and offering value beyond your original pitch.
Let’s face it—the generic “Just wondering if you’ve had a chance to look over the pitch” email won’t cut it anymore. Instead, it’s time to offer something tangible that sparks interest and drives engagement.
Consider Including These “Offers” in a Follow-Up Email:
- If it is a data story, consider sharing a fresh cut of the research or a new angle to breathe new life into your pitch.
- Visual content, such as images or videos, can elevate your message and make it more appealing to journalists.
- Expert commentary and interviews can add depth and credibility to your story.
- Leveraging breaking news or trends can position your pitch as timely and newsworthy.
Other Important Reminders When Sending a Follow-Up:
Timing is crucial when it comes to follow-ups. While there’s no one-size-fits-all approach, striking the right balance between urgency and patience is key. And remember, professionalism and politeness should always be at the forefront of your communications, even in the face of rejection.
To sum it up, perfecting your follow-up email is an exercise in finesse. It requires patience, skill, and a touch of creativity. By offering value and being a helpful human, you can maximize your pitching opportunities and elevate your PR efforts.
Stay tuned for more insights and tips in future episodes of Digital PR Explained! And don’t forget to subscribe on Apple Podcasts or Spotify to never miss an episode. Happy pitching!