In this episode of Digital PR Explained, I’ll discuss the fascinating journey of how Lewk.ai, an AI fashion company, got featured in Refinery29. Using the article by Frances Solá-Santiago, which showcases the innovative use of ChatGPT in styling outfits on TikTok, we’ll explore the power of organic discovery and TikTok trends in gaining media coverage.
I’ll share practical strategies for leveraging trending topics on TikTok in your PR pitches, including using data to support trends, presenting counter-arguments with backing, and offering products as solutions. Additionally, I’ll highlight the importance of staying updated with TikTok trends using tools like TikTok’s Creative Center.
By the end of this episode, you’ll gain insights on how to effectively use trending topics to capture media attention and inspire your next creative pitch.
Key Takeaways:
- The influence of TikTok trends on media coverage
- Practical strategies for leveraging TikTok trends in PR pitches
- Using data to tie into trends
- Presenting counter-arguments with data or expertise
- Offering products as solutions to trending topics
- Staying updated with TikTok trends using TikTok’s Creative Center
Stay tuned for more insights and tips in future episodes of Digital PR Explained! And don’t forget to subscribe on Apple Podcasts or Spotify to never miss an episode. Happy pitching!
Links & Resources:
- Read the Refinery29 article
- TikTok’s Creative Center: Link to Tool