Episode Description:
In this episode of Digital PR Explained, Britt Klontz sits down with Marlon LeWinter, the PR mastermind behind the American Cornhole League’s impressive media coverage in outlets like the New York Times Magazine, Associated Press, Forbes, and CBS This Morning. Marlon shares how he transformed the perception of cornhole from a backyard game to a professional sport by humanizing its players and their stories. Learn how to build meaningful relationships with journalists, the importance of local storytelling, and the strategic approach to securing high-profile media placements. Whether you’re a seasoned PR pro or just starting, Marlon’s insights will inspire you.
Guest Bio:
Marlon LeWinter
Bulldog. That’s just one word to describe Marlon LeWinter. With over 19 years of experience in the PR industry, Marlon is known for his ability to “power through” to “get it done” and his no-nonsense attitude and networking ability produces smiles on his clients’ faces. Having worked both at an agency and in-house, Marlon brings a breadth of national consumer and media relations experience with unmatched placement ability, which included proposing to his wife LIVE in the Orange Room on NBC’s TODAY Show.
Marlon has been instrumental in developing and executing award-winning campaigns for a wide variety of clients, including Under Armour, the American Cornhole League, Celsius Energy Drinks, Microsoft, Dick’s Sporting Goods, Hugo Boss, Yahoo Sports, Timex, and more. Marlon also spent some time working directly for tennis icon Venus Williams helping to support her business interests off the tennis court. He specializes in building brand awareness, consumer marketing, partnerships, and developing promotions that generate press and produce bottom-line business results for his clients.
Links Mentioned in the Episode:
Connect with Marlon LeWinter:
- LinkedIn: Marlon LeWinter
- Email: marlon@iplaycornhole.com
Connect with Britt Klontz:
- LinkedIn: Britt Klontz
- Twitter: @BrittKlontz
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