In this episode of “Digital PR Explained,” I’ll break down the powerful strategy of pitching exclusives. Learn what truly makes a story newsworthy, learn firsthand insights from top journalists, and get actionable tips on how to effectively pitch exclusives to maximize media coverage.
What is an Exclusive?
In the PR world, an exclusive means giving a journalist the first and only rights to publish a story, data, content, or expert commentary that you’re not offering to anyone else. This can be a powerful tool, but its success often depends on how you use it and who you pitch it to.
Effective Strategies for Pitching Exclusives:
- Assess Newsworthiness:
- Focus on the big news: major partnerships, significant awards, revolutionary products/services.
- Do Your Research:
- Pitch to journalists who cover your industry and can do your story justice.
- Reach Out to the Right Contacts:
- Use email, social media, or partner with a PR agency for established media relationships.
- Pitch One Outlet at a Time:
- Allow a few days for a response before moving to the next outlet.
- Write a Compelling Headline:
- Craft your subject line to grab attention with concise key details.
- Keep It Off the Record:
- Ensure the story remains off the record until terms are agreed upon.
Resources Mentioned:
- WEM episode featuring Noah Manskar
- WEM episode featuring Nicole Schuman
- WEM episode featuring Tercius Bufete
Listen to the full episode to get all the details and tips on how to make your podcast pitch stand out!
Subscribe and Review: Stay tuned for more insights and tips in future episodes of Digital PR Explained! And don’t forget to subscribe on Apple Podcasts or Spotify to never miss an episode. Happy pitching!