Episode Summary:
In this episode of Digital PR Explained, Britt Klontz explains the growing importance of subscribing to Substacks from journalists. She shares why this platform is an invaluable resource for PR professionals and provides tips on how to find, follow, and engage with Substacks that resonate with your PR needs. Plus, learn the best strategies for keeping up with newsletters, deciding whether to pay for them, and how to effectively pitch to Substack authors.
Key Takeaways:
- How to identify the best Substacks for your PR strategy
- Tips on organizing and managing subscriptions to avoid overwhelm
- Factors to consider before paying for a Substack subscription
- Tailored pitching strategies for Substack authors
- Real-world examples of how journalists like Taylor Lorenz, Jill Schildhouse, Joni Sweet, and Cassandra Brooklyn are using Substack
Resources Mentioned: