In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP of Content, Social Media, and PR at LevLane Advertising, reveals how her team turned original research into a powerful PR and thought leadership tool. Liz shares the story behind her collaboration with Rosy Wellness to produce a white paper on women’s health, which not only positioned LevLane as a leader in the field but also created opportunities for media coverage, panel discussions, and meaningful conversations around women’s mental and sexual health.
From designing surveys to crafting media strategies, Liz dives into the details of how research can drive brand awareness, build credibility, and create actionable insights for PR campaigns.
What You’ll Learn in This Episode
- Why original research can elevate your PR strategy and thought leadership.
- The process of collaborating on a white paper with Rosy Wellness, a women’s health app.
- How to leverage research findings for earned media, organic social, and panel discussions.
- Tips for selecting survey tools and ensuring data quality.
- Practical advice for starting small with research and making it a consistent PR tactic.
About Liz Weir
Liz Weir is the award-winning Chief Marketing Officer and SVP, Content, Social Media, and PR at LevLane Advertising, bringing over 20 years of marketing expertise to her dual role. Liz leads strategy for the content group, marketing operations, and agency promotion while spearheading LevLane’s original research initiatives to deepen industry expertise.
With extensive experience across multiple industries, Liz has a special focus on women’s health and a background in educational technology startups. Her curiosity and growth mindset enable her to uncover consumer insights and cultural trends that drive impactful brand conversations.
Links and Resources Mentioned
- LevLane Advertising: Visit Website
- Rosy Wellness: Learn More
- Connect with Liz Weir on LinkedIn
Listen and Subscribe: Stay tuned for more insights and tips in future episodes of Digital PR Explained! And don’t forget to subscribe on Apple Podcasts or Spotify to never miss an episode. Happy pitching!