Episode Summary
In this episode of Digital PR Explained, host Britt Klontz sits down with Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, to discuss the emerging concept of mixternal communications—integrating internal and external messaging for maximum impact. Tiffany breaks down how this approach can strengthen your PR strategies and shares insights from a recent McDonald’s campaign. She also provides actionable tips for planning your 2025 communications roadmap.
About Our Guest
Tiffany Guarnaccia founded Kite Hill PR in 2013, transforming it into an award-winning tech PR and B2B communications agency. Recognized by Forbes as a “Top PR Agency in the US” and by the New York Observer as one of the “Top 50 Best PR Firms in America,” Kite Hill has thrived under Tiffany’s visionary leadership. PRWeek has called Tiffany “a visionary with a finger on the pulse of the industry.”
Tiffany’s career began as PR Director for LimeWire and eMusic during the music industry’s most disruptive years, later advancing to Head of Communications at The Huffington Post. Over the years, she has received numerous accolades, including PR News’ Women to Watch, DMN Hall of Femme, and PRWeek’s 40 Under 40. Most recently, she was named one of Ragan Communications’ Top Women in Communications.
What You’ll Learn in This Episode
- What mixternal communications are and why they’re gaining traction in 2024.
- How McDonald’s handled internal and external messaging after a high-profile visit and the lessons PR professionals can learn.
- Practical steps to integrate mixternal communications into your strategy for 2025.
- The importance of leveraging paid, earned, shared, and owned media (PESO) for a comprehensive communications approach.
- Tiffany’s advice for navigating the evolving media landscape, including social media, podcasts, and Substacks.
Resources and Mentions
- Kite Hill PR: kitehillpr.com
- Communications Week: communicationsweek.com
- Ragan Communications: ragan.com
- McDonald’s Case Study: Insights into their internal memo and external messaging strategies.
Connect with Tiffany Guarnaccia
- LinkedIn: Tiffany Guarnaccia
Listen and Subscribe: Stay tuned for more insights and tips in future episodes of Digital PR Explained! And don’t forget to subscribe on Apple Podcasts or Spotify to never miss an episode. Happy pitching!