Episode Summary
In this episode of Digital PR Explained, host Britt Klontz chats with Laura Dunn, Senior Manager of Strategic Communications at Embrace Pet Insurance, about creative ways to make influencer partnerships work harder for your brand. Laura shares how her team uses influencer content to tell genuine stories that build trust and resonate with audiences. She explains why cross-team collaboration is key to getting the most out of influencer campaigns and how small changes can create big wins for PR strategies.
About Our Guest
Laura Dunn is a seasoned communications expert with a career spanning leadership roles at organizations such as Medical Mutual and Kaiser Permanente. In her current role at Embrace Pet Insurance, Laura oversees PR, social media strategy, corporate partnerships, and charitable initiatives.
What You’ll Learn in This Episode
- Why influencer recommendations are crucial: 49% of consumers depend on them, and 71% are more likely to make purchases based on social media endorsements.
- How to repurpose influencer collaborations for PR success, including creating case studies, thought leadership pieces, and expert commentary.
- The importance of cross-team collaboration and using internal resources like newsletters to share wins and educate colleagues.
Connect with Laura Dunn
- LinkedIn: Laura Dunn
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