Episode Description: Cassandra Brooklyn, a freelance journalist specializing in travel and outdoor gear, joins Digital PR Explained to share her tips for PR professionals on pitching products, sending samples, and standing out. Learn how Cassandra blends her personal experiences with professional writing for outlets like Forbes, CNN, and Travel + Leisure.
Britt chats with Cassandra about how she selects products to feature in her work, the role of personal experience in her reviews, and her thoughts on product pitches. Cassandra shares valuable advice for PR professionals on:
- The importance of personalized and detailed pitches.
- Why affiliate links can be a game-changer for pitching products.
- How to stand out with unique product differentiators.
- Why sending unsolicited products is a major no-no.
Plus, Cassandra talks about her Substack newsletter, Media Musings, where she offers pitching tips and shares pitch calls for upcoming articles. Whether you’re a publicist, a journalist, or a brand representative, this episode is packed with practical tips to improve your pitching.
What You’ll Learn:
- How Cassandra’s passion for the outdoors and travel informs her journalism.
- Tips for PR pros to craft pitches that get noticed.
- The dos and don’ts of sending products to journalists.
- Why attending product showcases can be both helpful and overwhelming for freelancers.
Resources Mentioned:
- Cassandra’s Substack: Media Musings
- Cuba by Bike on Amazon
- The 9 Best Bike Storage Solutions To Safely Stow Your Ride At Home Forbes Vetted
- The Best Bike Lights in 2024, Tried and Tested CNN
- I Live on the East Coast, and These Are the 13 Essentials I Bring on Every Fall Foliage Trip Travel and Leisure
Connect with Cassandra:
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