On this episode of Digital PR Explained, I sit down with Dan Berthiaume, Senior Editor of Technology at Chain Store Age, to uncover what makes a pitch stand out for his exclusive Q&A section. Dan shares insights into what he looks for in a pitch, mistakes to avoid, and the emerging retail tech topics catching his attention in 2025.
From AI applications to supply chain innovations, Dan shares how PR professionals can align their pitches with his audience’s needs. Whether you’re a PR newbie or a seasoned professional, this episode is packed with actionable advice you can apply today.
What we covered in this episode:
- The key elements Dan looks for in pitches for his Q&A interviews.
- Common pitching mistakes, including the dreaded “bait and switch.”
- Why unique perspectives and avoiding “groupthink” are critical for standing out.
- The importance of timing when pitching and how far in advance to reach out.
- How emerging trends like AI, mobile innovations, and return logistics are shaping the retail landscape.
About Dan Berthiaume
Dan Berthiaume is Senior Editor of Technology at Chain Store Age and a recognized expert on retail technology. Since 1998, he has covered the tech industry, including his award-winning “Retail Insights” technology column. Dan’s work has been featured in outlets like CNBC, and he’s a frequent moderator and session host at industry events.
Notable quotes:
- “It’s not about where you’re from—it’s about what you have to say.”
- “A well-organized, succinct pitch makes it easy for me to see the value upfront.”
Links and resources:
- Examples of successful Q&A interviews with Katie Riddle and Lindsey Mazza.
- Connect with Dan on LinkedIn.