In this episode, journalist Matt Swenson shares how PR professionals can think and work like a newsroom. Drawing from his 20 years of experience in journalism and content development, Matt explains how to approach sports and local tourism PR with timeliness, authenticity, and a focus on relationship-building. He also breaks down a successful campaign by Hattiesburg, Mississippi, that used a World Series-themed PR stunt to put their city on the map. Whether you’re in sports, tourism, or another industry, this conversation is packed with insights to take your PR strategy to the next level.
What You’ll Learn:
- Why timeliness is crucial for PR professionals in the sports and tourism industries.
- How PR teams can leverage local stories to create national impact.
- Tips for working with journalists to ensure authentic and engaging storytelling.
- The behind-the-scenes details of Hattiesburg, Mississippi’s World Series-themed campaign and what made it successful.
- How to pitch stories that resonate with both journalists and their audiences.
Resources and Links Mentioned:
- Learn more about Matt Swenson’s work on LinkedIn.
- Watch the Hattiesburg “Baseburg” campaign video here.
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