Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need

Episode Summary

What makes a PR pitch stand out to a journalist covering AI and technology? Lindsey Mastis, an Emmy-winning independent journalist, shares what works and doesn’t when pitching AI-related stories. She breaks down a successful pitch that led to her learning to play the violin using AI and why it became a compelling TV segment.

Lindsey also discusses why logistics are critical in securing coverage, how providing the right visual assets can strengthen a pitch, and what PR professionals should consider when following up with journalists.

Key Takeaways

The most overlooked factor that makes a journalist say yes to a pitch
Why logistics and preparation can make or break a media opportunity
The role of visuals in AI and technology storytelling
The right way to follow up with journalists and mistakes to avoid
How a well-executed pitch can lead to multiple media opportunities

Resources Mentioned

HoloCam Technology Helps Teach Medical Students About Strokes – Lindsey’s coverage of AI-driven medical training
AI-Powered Violin Learning Story – How AI helped Lindsey improve her violin-playing skills in minutes
Starting Your Own AI Business – Lindsey’s interview about launching an AI company and how the guest used AI to prep for media interviews
Robots on Capitol Hill – An example of a PR team successfully pitching an event where their client would be featured

Shoutouts