Meg Carney has been running her podcast, Outdoor Minimalist, for over three years, building a loyal audience and a strong reputation in the outdoor industry. But behind the scenes, she has been evolving her PR strategy with the help of publicist Torie Dye-Fann of Digital Ghost.
In this episode of Digital PR Explained, Meg shares what goes into promoting an ongoing podcast, why she focuses more on industry influence than chasing viral moments, and how small, consistent PR efforts help keep Outdoor Minimalist growing.
We talk about how she creates a media kit for every episode, how her team chooses which Substacks and LinkedIn newsletters to target, and how collaborating with EarthDay.org shaped one of their biggest episodes yet.
About Meg Carney
Meg Carney is an outdoor and environmental journalist with a passion for sustainability and advocacy. Her work spans eight years of freelance writing for outdoor publications and brands, with bylines in Field & Stream, Popular Mechanics, and GearJunkie. She’s the author of Outdoor Minimalist: Waste Less Hiking, Camping, and Backpacking and the creator of two original podcasts: Outdoor Minimalist and Forever Chemicals.
We cover:
- How Meg structures her PR strategy with publicist Torie Dye-Fann
- Why she creates a media kit for every podcast episode
- The difference between promoting a limited series vs. an ongoing podcast
- How LinkedIn and Substack fit into their audience growth strategy
- Lessons from collaborating with EarthDay.org for a major Earth Day episode
- Why industry influence is more valuable to her than a viral press hit
- How attending events—even without speaking—boosts podcast visibility
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