In this episode of Digital PR Explained, host Britt Klontz sits down with Nina Pfister, co-founder of MAG PR, to explore how her team blends AI tools with smart strategy to stay on top of the news and pitch effectively. Nina shares the exact workflow her agency uses to monitor media, draft fast, personalized pitches, and land clients in top outlets like CNBC and PitchBook.
About Nina Pfister
Nina Pfister is Co-Founder of MAG PR, where she helps emerging B2B tech startups and VC firms build market credibility and generate targeted top-of-funnel awareness via strategic media relations. Nina’s focused, nimble approach replaces traditional “big agency” models with cost-effective, results-driven programs. Her extensive background includes building a Fortune 500 global tech media bureau at Foundry, VP-level startup sales experience, and over a decade in tech PR. Beyond her agency, Nina serves as a board member & Communications Director for the Weymouth Libraries Foundation and is a published children’s author. Outside of work, Nina loves to golf, cook, workout, and spend quality time with the people who matter most.
We cover:
- The “Show Me You Know Me” pitch philosophy and how it earns trust
- Building a centralized AI-friendly database of clients and spokespersons
- MAG PR’s daily 24-hour news scan and how they generate angles with AI tools
- A case study on securing CNBC coverage for a VC client
- The PitchBook win that led to a sit-down with a journalist
- Why relationships and reliability still matter in PR
Resources mentioned:
- MAG PR: https://www.magpr.com