In this episode of Digital PR Explained, I talk with Sean Curry, a writer, strategist, and co-founder of Enthusiast Media. Sean shares why so many PR pitches sound the same these days and what communicators can do to break that cycle.
We talk about how PR pros can use AI intentionally, how to avoid the sameness trap, and what journalists are actually looking for in a pitch. If you use AI tools in your PR workflow, this conversation will give you a fresh perspective.
Key Takeaways
Avoid Generic Pitches
AI can help you format or structure a pitch, but it can’t replace a real opinion or unique insight.
Quality Over Quantity
Reporters aren’t short on pitches—they’re short on good ones. Make sure yours adds something new.
Think Like a Journalist
Tailor your outreach based on what the journalist is working on and what kind of sources they actually need.
Be More Intentional with AI
If everyone asks the same models the same questions, the results will all sound the same. Start with your own thinking, not the tool’s.
About Sean Curry
Sean Curry is a writer, strategist, and published author who has worked with brands like IBM, MetLife, and Samsung. He contributes to outlets like BuzzFeed, Big Think, and The Food Institute. Sean also runs Enthusiast Media with his wife and is the creator of The Sandwich Enthusiast, a food-focused community with more than 25,000 readers.
Connect with Sean on LinkedIn: Sean Curry
Visit his website: sean-curry.com
Explore Enthusiast Media: enthusiast-media.com
Where to Listen
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