Want to land media coverage before you even pitch? Start by making it easy for journalists to find you.
These days, journalists are finding new sources on LinkedIn, Substack, Google, and even in the comments section. Thoughtful, consistent content can help you stand out and earn their trust, often before you ever pitch.
In this solo episode of Digital PR Explained, I share practical advice for building a thought leadership presence that actually supports your PR goals.
Here’s some of what I cover:
- How to choose 2–3 topics you want to be known for (and stick to them)
- Why sharing your perspective quickly on trending news builds credibility
- How to repurpose client or internal insights into social posts
- Why thoughtful engagement (comments > cold DMs) goes further than you think
- Tools like SparkToro and BuzzSumo to help you discover what your audience and the media care about
If you’re trying to increase the visibility of your company’s experts or clients, this episode will help you take the first steps toward building a presence that attracts journalists.
Listen now to learn how thought leadership can work hand-in-hand with your media outreach.