How One Publicist Landed Her Client on Anderson Cooper 360

What happens when a former journalist turns publicist and lands a client on Anderson Cooper 360? Natalia Buia, founder of Gold Candor PR and ex-journalist at Daily Hive and HuffPost Canada, shares the behind‑the‑scenes story of one of her biggest wins: pitching DeepMedia’s AI deepfake‑detection story to CNN.

In this episode of Digital PR Explained, Natalia breaks down:

How timing + AI news made DeepMedia irresistible to Anderson Cooper 360
What the pitch looked like, from subject line to personalization
Why the process took months—not one magic email
The prep needed for broadcast: B‑roll, talking points, media training
Her top follow‑up tactics that don’t annoy producers
Why patience is the unsung hero in broadcast PR

About Natalia Buia

Natalia is the founder of Toronto‑based boutique agency Gold Candor PR, specializing in tech startups, non‑profits, and DTC brands. After more than a decade as a journalist editing local news at Daily Hive and crafting branded content at HuffPost Canada, she now uses that newsroom insight to help clients secure meaningful media coverage across North America with a story‑first, relationship‑driven approach.