Nicole Pomije, the founder of The Cookie Cups and co-founder of Pitch Peach, offers a masterclass in turning personal kitchen pivots into media-worthy founder narratives. In this episode of Digital PR Explained, she breaks down how she transformed unexpected challenges (like closing a bakery during the pandemic) into national press opportunities and meaningful media moments.
From tailoring story angles to the right outlets to juggling motherhood, baking, and pitching, all while maintaining authenticity, Nicole demonstrates how consistency, creativity, and confidence can help founders secure media placements the smart way.
In this episode, we discuss:
- How a baking experiment with a mini cupcake tin led to launching The Cookie Cups
- Pivoting from brick-and-mortar bakeries to shippable baking kits during the pandemic
- Juggling entrepreneurship with motherhood, and why clear boundaries and calendars are essential
- Targeting pitches by audience, whether it’s flavor-focused for editors or story-driven for media
- Building long-term media relationships that lead to recurring press coverage
- Turning small production hiccups (like problematic flour) into compelling, relatable stories
- Reaching the right journalists with three solid story ideas, not empty inbox blasts
About Nicole Pomije
Nicole is the creative force behind The Cookie Cups, a Minnesota–based brand known for baking kits that started from family cooking projects and grew into a national success. She’s also the co-founder of Pitch Peach, a platform supporting brand–journalist connections. As a mom and entrepreneur, Nicole blends entrepreneurial hustle with authentic storytelling to build her brand’s visibility.
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