Luz Corona, U.S. Editor of Campaign, joins Digital PR Explained to pull back the curtain on how one of the advertising industry’s most influential editorial teams thinks about podcast guests, pitches, and storytelling.
In this episode, Luz shares how Campaign Chemistry comes together behind the scenes, why most podcast guests are sourced through editorial conversations (not cold pitches), and what PRs should actually focus on if they want to land thoughtful, high-impact coverage. From Super Bowl campaigns to offsite recordings and candid brand–agency conversations, Luz explains what resonates with listeners and what gets overlooked.
In this episode, we discuss:
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How Campaign Chemistry guests are selected and why many episodes start as editorial conversations
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Why pitching the right reporter matters more than pitching the podcast directly
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What makes a brand or agency partnership compelling enough for a podcast episode
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Why “behind-the-scenes” storytelling consistently resonates with Campaign’s audience
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How timing, cultural moments, and ongoing relationships shape editorial decisions
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What PRs should not do when pitching podcast guests
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Why candid conversations beat overly media-trained answers every time
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How Luz uses AI as a prep tool — and where human judgment still matters most
About Luz Corona
Luz Corona is the U.S. Editor of Campaign, where she oversees the vision and editorial strategy for the publication’s coverage in the United States. Her work focuses on helping the advertising industry make sense of what matters most in advertising’s relationship with the consumer.
Previously, Luz was Community Editor at Adweek, where she led the publication’s opinion and thought leadership coverage while reporting on leaders advancing more inclusive media representation. Before journalism, Luz worked in digital media buying and content production at Omnicom, Publicis, and IPG, with past clients including Coca-Cola, JPMorgan Chase, and General Mills.
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