Maria Korolov has been a war correspondent, a foreign bureau chief, a sci-fi author, and, for the past several years, an award-winning technology journalist covering AI, cybersecurity, and quantum computing for IDG publications, including CIO, CSO, Computer World, and Network World.
I found her the way I find a lot of great guests, scrolling LinkedIn at the right moment. She had just landed two story assignments back-to-back because PR teams had given her advance notice of announcements, and she was publicly saying, “I love this, please do more of this.”
When I reached out, what started as a conversation about embargoes turned into something much bigger. In Part 1, Maria walks through exactly how a well-managed embargo works from her side of the inbox.
In this episode, we discuss:
- What a well-managed embargo actually looks like and why Maria calls it a win for everyone
- How much lead time journalists want and what they need from PR to write the story properly
- What to include in every embargo package (lead time, interview access, a live link, and images
About Maria Korolov
Maria Korolov is an award-winning technology journalist covering AI, cybersecurity, and quantum computing for IDG publications including CIO, CSO, Computer World, and Network World. She’s a recipient of the ASBPE National Gold Award, a speaker, and a sci-fi author. She publishes two online magazines: Hypergrid Business, covering virtual environments since 2009, and Metastellar, a speculative fiction magazine with hundreds of contributors. Before all of this, she was a war correspondent in the former Soviet Union, with bylines at Reuters, the AP, the Chicago Tribune, and the Hollywood Reporter.
Follow her on Twitter at @MariaKorolov, on Threads at @MariaKorolov, and check out her latest videos on the her YouTube channel.