PromoLeaf

Eco-friendly promotional products made easy.

Services Provided:

  • Created original, data-led content designed to attract media interest
  • Proactively pitched content to relevant journalists and publications
  • Focused on increasing earned media mentions in credible, industry-relevant outlets

Impact:

Secured earned media placements in targeted publications that elevated PromoLeaf’s brand visibility and authority in the promotional products space. Over a two-year partnership, PromoLeaf’s domain authority increased from DA 17 to DA 30 (Moz) and to 41 (Ahrefs), a direct result of sustained, high-quality digital PR efforts.

Remote Work Series

With remote work becoming more common, PromoLeaf wanted to help customers better understand how they can engage employees who are working from home. I developed a series of content campaigns centered around remote work and employee engagement designed to secure media coverage in outlets in the HR industry, along with national press.

The article series consists of three content campaigns:

How Remote Onboarding is Changing the New Hire Experience

How Employees Feel About Returning to the Office

Managing Remote Work and the “New Normal”

Highlight coverage includes:

Bizwomen, The Business Journals | HR Executive | HR Dive | TechRepublic | Denver 7 | Forbes | The Balance | PPAI.org

The Sustainability Industry Series

PromoLeaf’s mission is to provide promotional products that help businesses grow their brand while being socially conscious at the same time. We created a series of reports looking into the state of the green economy:

America’s Sustainability Startup

HubsGreen Jobs Report 2022(*This one received more than 120 backlinks from 80+ unique referring domains)

Hearst Television’s National Investigative Unit included the Green Jobs Report in their ‘Forecasting Our Future’ series, which syndicated to more than 30 local news outlets such as KCRA and SFGATE

Other highlights include:

The Center Square | The Hill | CleanTechnica | WGCU, PBS and NPR for Southwest Florida | Denver Biz Journal | Greater Houston Partnership

Ideation & Content Support

Alongside building up PromoLeaf’s media and backlink portfolio, I’ve also provided content strategy support for their blog.

At the start of our engagement in 2020, PromoLeaf’s domain rating was a 3 (according to Ahrefs). In 2023, they now have a DA of 44.