Vocal Ranges of the World’s Greatest Singers
Data‑led visualization comparing iconic singers’ vocal spans.
Services Provided:
- Developed and produced a data-driven, interactive visualization comparing vocal ranges of legendary and contemporary singers
- Designed story angles rooted in recognizable figures (e.g. Mariah Carey, Axl Rose) to drive media interest
- Strategized and executed proactive digital PR outreach targeting entertainment and general lifestyle journalists
- Positioned the piece as a fun, shareable asset primed for coverage in high-profile publications
Impact:
- Featured in top-tier national outlets including Time, Fast Company, Bloomsberg, HuffPost, Vox and more
- Picked up by major entertainment platforms such as Rolling Stone and SPIN
- Achieved over 150,000 social shares, more than 2.5 million visits, 4,600 backlinks, and 7,599 referring domains
- Axl Rose personally commented on the piece, significantly amplifying its reach and conversation around the data
ConcertHotels commissioned my team at Distilled to produce, create and promote a series of content pieces that would receive coverage in entertainment and general lifestyle publications. One of our most successful content pieces was one in which we created a visualization comparing the vocal ranges of some of the world’s most popular singers.
Axl Rose was deemed to be the singer with the widest vocal range and even ended up commenting on the ranking. Mark Johnstone, my teammate who came up with the idea, hilariously summarized the story here.
Along with contributing to the idea and developing the story angles, I strategized the media plan and executed the outreach. Highlights include:
- Coverage in top-tier national publications such as TIME Magazine, Bustle, Fast Company, HuffPost and Vox.
- Coverage in top-tier entertainment publications like Rolling Stone, and SPIN.
- Over 150,000 social shares.
- The piece has since received over 2.5 million visits, 4.6K backlinks and 7599 referring domains.
