We Earn Media Podcast

Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what...

Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates...

Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her...

Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider...

“Sometimes we've pursued follow-up pieces to trending articles we have. We'll get pitches that say, “This reporter wrote about this. I have a response to that.” if it's additive to the piece or if it's pointing out another angle, we’ll sometimes publish that.” -Luz...

“So many times I'll be on an interview with somebody and they'll give me like something really interesting. And then immediately after they'll say, but that's off the record. Yeah, it happens all the time. So I think sources need to understand that when they're...

“If it's just sending out one tweet a week, start there. If it's writing one email newsletter, start there. Start small and find what works best for you. Make sure it's fun too. That will help you stay consistent and help you improve your own visibility.” -Tamara...

“You can get smart with it and say, okay, I want to get featured on TechCrunch, but where's TechCrunch getting their stories from, right? You can look at the backlinks from there, or you can find it on their stories. They're mentioning ‘such and such’ blog that they...

“For some people, part of the reason they're more keen to do asset-less or reactive digital PR is they think it's quick to execute, results are quick and it's comparatively cheap, whereas content-led or hero digital PR is slow to execute, slow results and it's...

“But the thing is when you're a perfectionist, sometimes that doesn't even feel that good. Or it feels good for like a millisecond, and then you're right onto the next thing that you have to achieve, right? Like you don't actually sit with the positive feeling. So...

“Timeliness, getting right to the point, having a good story, knowing when your client can help me and knowing that my end goal here is not to advertise your company, but to tell a good story… If you can help me do that, then we're going to have a good working...

“I like long pitches. I'm all in for long pitches. I want to know a little bit more about the person and their background. […] I read them from beginning to end. I think they really help with how I believe the interview will turn out and the topics that we talk...