We Earn Media Podcast

“Freelancer / journalist confession: I *still* get a little nervous before doing an interview with an expert or article source. I’ve been conducting interviews since 2001, writing for my college paper. Why does it happen? But…I’m kinda glad it does; because it means I...

“I’ll get a lot of CEO’s and founders and they don’t have any medical experience, but they might sell a medical device or own a medical facility. That’s great, but I’m looking for the people who work under them, who have medical degrees and certifications. [...] For...

“It just goes to show that, as much as you try to follow the exact formula that journalists say they want for a pitch, it could be a matter of really good timing sometimes. And in those cases, none of that other stuff matters quite as much.” -Kelsey Ogletree, on the...

“I can always tell when someone is just repeating lingo like “coastal cowgirl” or any core trend from TikTok, or if it’s something they’re actually familiar with. […] I also appreciate when publicists can talk about TikTok [trends] in the macro sense and understand...

“Just don’t overcomplicate things and understand your audience.” -Greg Sleter, on the biggest piece of advice he gives to both publicists and media Our guest today is a media veteran with over 30 years of experience. He’s been on both the PR and journalism side of...

“I started the document about 4-5 months ago. The reason I did, is because there are so many instances when PR folks will pitch me, and the topic is almost right– it's a circumstance where it could work with a little massaging. But, I get so many emails that it’s hard...

“There are a lot of media lists that I have been part of, where I’m not sure how I got added to that list. I get pitches from products and people that are nowhere near relevant to anything that I cover. [...] I get stuff all the time on cryptocurrency and random stuff...

“I’m hesitant to accept samples if I’m not sure if i can cover it, and the PR person seems overly eager or demanding. I don’t even want to bother trying it, because I don’t want to have follow ups in my inbox every week asking when I’m going to write about it.” -Joni...

“I have a handful of PR people who I know I can turn to. They know that if they email me, they’re definitely going to get an email back. If there’s some sort of relationship that’s been built […] I want to work harder to make their lives easier.” -Cloey Callahan, on...

“The biggest one is probably responsiveness. If you get back to me within 24-48 hours, even with a "working on this," I know I can rely on you.” -Katie Lockhart, professional traits of “go-to publicists” Our guest today is active on Twitter and Substack, freely...

“If you really want your funding round covered, offer up the pitch deck.” Samantha Stokes, on pitching startup news to Insider Today’s episode is all about pitching startup and VC news to a reporter at Insider. Interestingly, the story we explore does not come from...

“In general the word exclusive does work as a buzzword. It does get my attention. I’m also pretty careful about reading the fine print, and making sure I understand, “What kind of exclusive are we talking about here?” Liz Shannon Miller, on pitching exclusives Today’s...