We Earn Media Podcast

“Intrigue, Exclusivity and Ease.” -Liz Stevens, ThinkGlink.com and Best Money Moves on what she looks for in a PR pitch More love for niche outlets is coming your way! We’re speaking with Liz Stevens, a content producer for ThinkGlink and Best Money Moves. Liz, who...

“The first thing I think about when I see a survey is, ‘Where’s the headline?’” -Gene Balk, data columnist at Seattle Times It's easy to put out a regional ranking (ie. 'best cities for X'), write a cookie-cutter pitch, and mass distribute it to newsrooms around the...

“We have learned that because we are storytelling apes, that we are always trying to learn from stories. Stories are nothing but a learning tool. It’s just in our DNA. It’s in our evolution.” -Park Howell, Business of Story The term “storytelling” gets thrown around...

“It’s becoming a huge thing. It’s how these platforms make money. If you don’t have an affiliate set up, you might be losing lots of opportunities.” -Trae Bodge, on product PR Affiliate-based, e-commerce reporting is fairly new, yet ubiquitous, which is why it may be...

“The person did the research, did the legwork, thought of the story, and laid it out right on a platter for the reporter. That made it really easy for me to say yes.” -Steve Dolinsky, on a PR pitch that stands out 10 years later This week, we dive into the world of...

“On a professional level, what is it that's really scaring you right now? What is really making you say, “Oh my God, I hope my client doesn’t ask me to do that, because I have no clue.” That is what you need to address. That is how you will stay relevant. That is how...

“I might get 40 or 50 responses and I obviously can’t use all of them in one story. So, if I’m writing on a related topic [...] I’ll often go back into the responses I got into the previous query and look for other experts.” - Susan Johnston Taylor on how she uses...

“Prioritizing one publication because of an executive’s passion isn’t always wrong, but it will often bias a marketer […] to spend far more time, energy, and dollars than the coverage is worth.Have that hard conversation to make it clear what’s being sacrificed.” -...

“As long as I get an answer, I feel better. Even if it’s a ‘no,’ I like to use that as an opportunity to get a little bit more information as to why, because it helps me do my job better. And, when I reach out to them again, I’ll know if it’s a better fit or not. So,...

“It’s so subjective at the minute with what journalists want to do [...] There’s been conflicting or contradictory comments made. One person saying ‘Do this,’ the other saying ‘Don’t do that.’ Really, just make sure you’re doing your research more than ever.” - Aoife...

“I would be a fool if I did not re-use my sources. There’s a caveat to that, but, if you cover a beat, you definitely have certain sources that you’re going to work with on a regular basis.” - Michelle Rafter We sit down with Michelle Rafter, a freelance business...

“If the marketing and PR profession were to disappear, we would lose our foothold and our credibility with our readers.” - Carl Anthony We caught up with Carl Anthony, the Managing Editor of Automoblog, to learn more about his perspective on best practices for...