We Earn Media Podcast

“What I’m looking for is level 202 instead of 101 topics. I’m looking for that after-Coronavirus angle or that ‘new normal’ angle. I’m looking beyond those gut reaction pieces or reactive pieces and I’m looking more proactively.” - Lisa Rowan We chatted with Frankie...

“Try to make those personal connections and, most of all, try to be useful. That personal connection really does make a difference.” - Miranda Marquit Miranda Marquit has been a full-time freelance financial writer and money expert for almost 15 years. If you’ve ever...

“Whenever you call in an expert it’s because they are supposed to be providing something to you that you can’t figure out yourself or find easily.” - Casey Bond We sat down with Casey Bond, money reporter for the Life section at HuffPost, to talk about the time she...

“The New York Times doesn’t exist to be PR. If I’m going to talk to my readers about a company, I need to explain why they should care.” - Alan Henry We chatted with Alan Henry during his time as the Editor of the Smarter Living section at New York Times. Alan began...

“The more that PRs can do to prepare and facilitate founders to do their own outreach, the better.” - Josh Constine In this episode, we chat with Josh Constine, Editor at Large at TechCrunch. We first discuss why he decided to write about a pitch that was sent to him...

“Patience can be mutually beneficial to both PR folks and journalists.” - Noah Manskar In this episode, we chat with Noah Manskar, a business reporter for New York Post. To kick-off the conversation, we asked Noah to share a story with us that originated from a pitch...

How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and...