We Need to Talk About “Spray and Pray” PR

Vince Nero, Director of Content Marketing at BuzzStream, shares a clear (and slightly uncomfortable) truth: sending more pitches isn’t what’s driving results in digital PR anymore. In this episode of Digital PR Explained, he walks through the data behind BuzzStream’s...
Rejection is Redirection with Shara Seigel

Rejection is Redirection with Shara Seigel

Shara Seigel, VP of Media Strategy at Mission North, offers a smart reminder that pitches don’t always fail, sometimes they’re just early. In this episode of Digital PR Explained, she walks through how a sabbatical-focused story that wasn’t landing pivoted into a...
Inside the PR Strategy of Cause-Driven Celebrity Campaigns

Inside the PR Strategy of Cause-Driven Celebrity Campaigns

Nez Sevim-Lawrence, journalist-turned-PR expert, shares how she went from reporting for CNN and NBC to leading celebrity-backed campaigns for global charities. In this episode of Digital PR Explained, Nez gives us a look inside the high-stakes world of cause-driven...