Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need

Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need

Mar 28, 2025

Episode Summary What makes a PR pitch stand out to a journalist covering AI and technology? Lindsey Mastis, an Emmy-winning independent journalist, shares what works and doesn’t when pitching AI-related stories. She breaks down a successful pitch that led to her...
How to Pitch the Viewpoints Column in Store Brands with Greg Sleter

How to Pitch the Viewpoints Column in Store Brands with Greg Sleter

Mar 14, 2025

About This Episode If you’ve ever pitched a trade publication and heard nothing back, you’re not alone. Editors see countless pitches, and most don’t make the cut. So, what does it take to land a guest article in a respected trade outlet? In this episode of Digital PR...
For You Path: Matt Prince’s Mission to Mentor the Next Generation

For You Path: Matt Prince’s Mission to Mentor the Next Generation

Mar 7, 2025

Episode Summary Mentorship can be a game-changer in a PR career—but it doesn’t always look the way you expect. In this episode of Digital PR Explained, I sit down with Matt Prince, Head of PR and Brand Communications at Taco Bell, to discuss mentorship, career growth,...