Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
How PR Helped a Podcast Series Hit #1 on Apple Podcasts
When journalist and author Meg Carney decided to produce a limited-series podcast about PFAS, also known as “forever chemicals,” in outdoor gear, she knew she wanted to reach a wide audience. With a small team and big goals, she brought on PR expert Kate Ketschek of...
Joe Donatelli, Digital Director at News 5 Cleveland, on PR’s Role in Local TV News
Want to land your story on local TV? In this episode, Joe Donatelli, Digital Director at News 5 Cleveland, joins me to break down how PR professionals can successfully pitch to local newsrooms. We cover who to pitch, what makes a story stand out, why exclusivity...
Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need
Episode Summary What makes a PR pitch stand out to a journalist covering AI and technology? Lindsey Mastis, an Emmy-winning independent journalist, shares what works and doesn’t when pitching AI-related stories. She breaks down a successful pitch that led to her...
Links vs Trust with Beth Nunnington and the Digital PR Shift You Need to Know
Episode SummaryBacklinks have long been a staple of SEO, but are they still the gold standard? In this episode, Beth Nunnington, Global VP of Digital PR at Journey Further, joins me to discuss why digital PR needs to move beyond link-building and focus on broader...
How to Pitch the Viewpoints Column in Store Brands with Greg Sleter
About This Episode If you’ve ever pitched a trade publication and heard nothing back, you’re not alone. Editors see countless pitches, and most don’t make the cut. So, what does it take to land a guest article in a respected trade outlet? In this episode of Digital PR...
For You Path: Matt Prince’s Mission to Mentor the Next Generation
Episode Summary Mentorship can be a game-changer in a PR career—but it doesn’t always look the way you expect. In this episode of Digital PR Explained, I sit down with Matt Prince, Head of PR and Brand Communications at Taco Bell, to discuss mentorship, career growth,...
Measuring PR Impact Beyond UVPM with Michelle Songy Founder of Press Hook
PR success has long been measured by outdated vanity metrics like unique visitors per month (UVPM), but as the digital landscape shifts, so should our approach. In this episode of Digital PR Explained, host Britt Klontz sits down with Michelle Songy, CEO and Founder...
How Beth Nydick Turns Podcast Interviews into Business Wins
Securing a podcast interview is just the beginning—but what happens next? Beth Nydick, a publicity strategist with decades of media experience, joins Digital PR Explained to share her $10K Follow-Up Framework, a method designed to help entrepreneurs turn podcast...
Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
In this episode, journalist Matt Swenson shares how PR professionals can think and work like a newsroom. Drawing from his 20 years of experience in journalism and content development, Matt explains how to approach sports and local tourism PR with timeliness,...
How Taco Bell Creates Viral PR Moments with Matt Prince
Episode Summary Taco Bell’s PR and brand communications team is behind some of the most talked-about marketing campaigns in the industry. At the helm is Matt Prince, the brand’s Head of PR and Brand Communications, who has helped shape Taco Bell’s cultural relevance...
How Substack Strengthens PR Pitches: Insights from Sucheta Rawal
Episode Summary Award-winning travel writer, columnist, and TEDx speaker Sucheta Rawal joins Digital PR Explained to discuss the power of Substack in PR pitching. In this episode, we walk through a standout PR pitch that caught her attention, breaking down exactly...
The Niche Media Advantage: Jennifer Ringler’s Take
In this episode of Digital PR Explained, host Britt Klontz talks with Jennifer Ringler, founder and CEO of ReadHealthy Communications. Jennifer has spent over a decade working with pharmaceutical and biotech clients, using her background as a journalist to help...