Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
For You Path: Matt Prince’s Mission to Mentor the Next Generation
Episode Summary Mentorship can be a game-changer in a PR career—but it doesn’t always look the way you expect. In this episode of Digital PR Explained, I sit down with Matt Prince, Head of PR and Brand Communications at Taco Bell, to discuss mentorship, career growth,...
Measuring PR Impact Beyond UVPM with Michelle Songy Founder of Press Hook
PR success has long been measured by outdated vanity metrics like unique visitors per month (UVPM), but as the digital landscape shifts, so should our approach. In this episode of Digital PR Explained, host Britt Klontz sits down with Michelle Songy, CEO and Founder...
How Beth Nydick Turns Podcast Interviews into Business Wins
Securing a podcast interview is just the beginning—but what happens next? Beth Nydick, a publicity strategist with decades of media experience, joins Digital PR Explained to share her $10K Follow-Up Framework, a method designed to help entrepreneurs turn podcast...
Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
In this episode, journalist Matt Swenson shares how PR professionals can think and work like a newsroom. Drawing from his 20 years of experience in journalism and content development, Matt explains how to approach sports and local tourism PR with timeliness,...
How Taco Bell Creates Viral PR Moments with Matt Prince
Episode Summary Taco Bell’s PR and brand communications team is behind some of the most talked-about marketing campaigns in the industry. At the helm is Matt Prince, the brand’s Head of PR and Brand Communications, who has helped shape Taco Bell’s cultural relevance...
How Substack Strengthens PR Pitches: Insights from Sucheta Rawal
Episode Summary Award-winning travel writer, columnist, and TEDx speaker Sucheta Rawal joins Digital PR Explained to discuss the power of Substack in PR pitching. In this episode, we walk through a standout PR pitch that caught her attention, breaking down exactly...
The Niche Media Advantage: Jennifer Ringler’s Take
In this episode of Digital PR Explained, host Britt Klontz talks with Jennifer Ringler, founder and CEO of ReadHealthy Communications. Jennifer has spent over a decade working with pharmaceutical and biotech clients, using her background as a journalist to help...
Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As
On this episode of Digital PR Explained, I sit down with Dan Berthiaume, Senior Editor of Technology at Chain Store Age, to uncover what makes a pitch stand out for his exclusive Q&A section. Dan shares insights into what he looks for in a pitch, mistakes to...
How Cassandra Brooklyn Picks Products to Feature in Top Publications
Episode Description: Cassandra Brooklyn, a freelance journalist specializing in travel and outdoor gear, joins Digital PR Explained to share her tips for PR professionals on pitching products, sending samples, and standing out. Learn how Cassandra blends her personal...
More Than Likes: Repurposing Influencer Content with Laura Dunn of Embrace Pet Insurance
Episode Summary In this episode of Digital PR Explained, host Britt Klontz chats with Laura Dunn, Senior Manager of Strategic Communications at Embrace Pet Insurance, about creative ways to make influencer partnerships work harder for your brand. Laura shares how her...
Mixternal Communications Explained: PR Strategies for 2025 with Tiffany Guarnaccia
Episode Summary In this episode of Digital PR Explained, host Britt Klontz sits down with Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, to discuss the emerging concept of mixternal communications—integrating internal and external...
Using Original Research as a PR Superpower: Lessons from Liz Weir
In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP of Content, Social Media, and PR at LevLane Advertising, reveals how her team turned original research into a powerful PR and thought leadership tool. Liz shares the story behind her...