Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
How to Pitch Your Automotive Product to Carl Anthony, Managing Editor & CoFounder of Automoblog
When it comes to pitching products to journalists, there isn’t a one-size-fits-all approach. Some appreciate receiving unsolicited products, while others do not. Every journalist has a unique set of criteria for the products they review and how they like to be...
How an AI Fashion Company Got Featured in Refinery29
In this episode of Digital PR Explained, I’ll discuss the fascinating journey of how Lewk.ai, an AI fashion company, got featured in Refinery29. Using the article by Frances Solá-Santiago, which showcases the innovative use of ChatGPT in styling outfits on TikTok,...
Why Media Coverage is a Win, Even Without Backlinks
In this episode of Digital PR Explained, I'll discuss an often-overlooked aspect of public relations: the significant value of media placements that don't include backlinks. For example, let's say you've secured features for your client in prestigious publications...
Digital PR Explained: What is Digital PR?
Welcome to the second episode of Digital PR Explained! In this episode, I'll simply break down what digital PR is. Key Topics Covered: Defining Digital PR: Understand the basics of digital PR and how it differs from traditional PR. Content Creation: The significance...
The Follow-Up Email: Beyond ‘Just Checking In’
Welcome to the inaugural episode of the Digital PR Explained podcast! Today, we're diving headfirst into a cornerstone of successful pitching: the follow-up email. If you're not incorporating follow-ups into your media outreach strategy, you're leaving valuable...
How Cassandra Brooklyn Picks Products to Feature in Top Publications
Episode Description: In this episode of Digital PR Explained, we sit down with Cassandra Brooklyn, a freelance journalist, content marketing writer, and guidebook author. Cassandra specializes in travel, sustainability, accessibility, wellness, and the outdoors,...
A (Growing) List of Substacks Every PR Should Subscribe To
In the dynamic world of public relations, staying on top of the news is crucial. One game-changing strategy? Subscribing to journalist newsletters and Substacks. Here's why this approach is transforming the way PR professionals operate, along with a peek into my...