Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
How Kendrick Lamar Ended Up Wearing Her Client’s Brooch
What happens when a last-minute opportunity collides with one of the biggest live events of the year?That’s exactly what Yael Fraynd and her team at YaYa Publicity experienced during the Super Bowl halftime show when Kendrick Lamar stepped onto the stage wearing a...
How One Publicist Landed Her Client on Anderson Cooper 360
What happens when a former journalist turns publicist and lands a client on Anderson Cooper 360? Natalia Buia, founder of Gold Candor PR and ex-journalist at Daily Hive and HuffPost Canada, shares the behind‑the‑scenes story of one of her biggest wins: pitching...
From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches
What do spy balloons, Taylor Swift, and a viral WIRED video have in common? Aliza Bran, Director of Media Relations at the International Spy Museum, pitched them all, and landed press wins most PR pros only dream of. In this episode of Digital PR Explained, Aliza...
Gayle Falkenthal on Lessons from San Diego Pride’s Leadership Crisis
What happens when internal dysfunction becomes public, and your biggest event of the year is just weeks away? That’s exactly what San Diego Pride has been dealing with. A public letter from staff and volunteers cited systemic leadership issues and a revolving door at...
Public Media, PR, and the Fight Ahead
There’s a push right now to cut public media funding in the U.S., including support for NPR, PBS, and local stations across the country. In this episode, I’m sharing why this fight is personal to me, why public media matters to our industry, and what PR professionals...
How Thought Leadership Gets You on a Journalist’s Radar
Want to land media coverage before you even pitch? Start by making it easy for journalists to find you. These days, journalists are finding new sources on LinkedIn, Substack, Google, and even in the comments section. Thoughtful, consistent content can help you stand...
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
When Kellie Walton, founder of Modern South, was uninvited from a press trip because her media brand wasn’t “established enough,” it sparked a much bigger conversation about how PR professionals evaluate media value and often overlook emerging voices doing meaningful...
Sean Curry on Why ‘Same Prompt, Same Pitch’ Is Failing PR Pros
In this episode of Digital PR Explained, I talk with Sean Curry, a writer, strategist, and co-founder of Enthusiast Media. Sean shares why so many PR pitches sound the same these days and what communicators can do to break that cycle. We talk about how PR pros can use...
Andrew Hirschfeld on Why the Bar Is Higher for PRs Pitching Freelance Journalists
In this episode of Digital PR Explained, I’m joined by freelance journalist Andrew Hirschfeld, whose bylines include The Daily Beast, CNBC, Slate, Al Jazeera, and more. Andrew walks us through how he evaluates pitches, what freelance journalists need to bring a story...
Ross Wilkers, Host of WT360, on What PR Pros Need to Know About Industry-Specific Media
Episode Summary In this episode of Digital PR Explained, I’m joined by Ross Wilkers, Senior Staff Writer at Washington Technology and host of the WT360 podcast. Ross shares how content published by Red Team Consulting, specifically a thought leadership piece on...
How MAG PR Uses AI to Pitch Smarter and Land Tier 1 Media Coverage
In this episode of Digital PR Explained, host Britt Klontz sits down with Nina Pfister, co-founder of MAG PR, to explore how her team blends AI tools with smart strategy to stay on top of the news and pitch effectively. Nina shares the exact workflow her agency uses...
How Outdoor Minimalist Built a Podcast Growth Strategy That Prioritizes the Right Audience
Meg Carney has been running her podcast, Outdoor Minimalist, for over three years, building a loyal audience and a strong reputation in the outdoor industry. But behind the scenes, she has been evolving her PR strategy with the help of publicist Torie Dye-Fann of...