Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
How Thought Leadership Gets You on a Journalist’s Radar
Want to land media coverage before you even pitch? Start by making it easy for journalists to find you. These days, journalists are finding new sources on LinkedIn, Substack, Google, and even in the comments section. Thoughtful, consistent content can help you stand...
Kellie Walton on the Cost of Ignoring Small Outlets with Big Impact
When Kellie Walton, founder of Modern South, was uninvited from a press trip because her media brand wasn’t “established enough,” it sparked a much bigger conversation about how PR professionals evaluate media value and often overlook emerging voices doing meaningful...
Sean Curry on Why ‘Same Prompt, Same Pitch’ Is Failing PR Pros
In this episode of Digital PR Explained, I talk with Sean Curry, a writer, strategist, and co-founder of Enthusiast Media. Sean shares why so many PR pitches sound the same these days and what communicators can do to break that cycle. We talk about how PR pros can use...
Andrew Hirschfeld on Why the Bar Is Higher for PRs Pitching Freelance Journalists
In this episode of Digital PR Explained, I’m joined by freelance journalist Andrew Hirschfeld, whose bylines include The Daily Beast, CNBC, Slate, Al Jazeera, and more. Andrew walks us through how he evaluates pitches, what freelance journalists need to bring a story...
Ross Wilkers, Host of WT360, on What PR Pros Need to Know About Industry-Specific Media
Episode Summary In this episode of Digital PR Explained, I’m joined by Ross Wilkers, Senior Staff Writer at Washington Technology and host of the WT360 podcast. Ross shares how content published by Red Team Consulting, specifically a thought leadership piece on...
How MAG PR Uses AI to Pitch Smarter and Land Tier 1 Media Coverage
In this episode of Digital PR Explained, host Britt Klontz sits down with Nina Pfister, co-founder of MAG PR, to explore how her team blends AI tools with smart strategy to stay on top of the news and pitch effectively. Nina shares the exact workflow her agency uses...
How Outdoor Minimalist Built a Podcast Growth Strategy That Prioritizes the Right Audience
Meg Carney has been running her podcast, Outdoor Minimalist, for over three years, building a loyal audience and a strong reputation in the outdoor industry. But behind the scenes, she has been evolving her PR strategy with the help of publicist Torie Dye-Fann of...
How PR Helped a Podcast Series Hit #1 on Apple Podcasts
When journalist and author Meg Carney decided to produce a limited-series podcast about PFAS, also known as “forever chemicals,” in outdoor gear, she knew she wanted to reach a wide audience. With a small team and big goals, she brought on PR expert Kate Ketschek of...
Joe Donatelli, Digital Director at News 5 Cleveland, on PR’s Role in Local TV News
Want to land your story on local TV? In this episode, Joe Donatelli, Digital Director at News 5 Cleveland, joins me to break down how PR professionals can successfully pitch to local newsrooms. We cover who to pitch, what makes a story stand out, why exclusivity...
Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need
Episode Summary What makes a PR pitch stand out to a journalist covering AI and technology? Lindsey Mastis, an Emmy-winning independent journalist, shares what works and doesn’t when pitching AI-related stories. She breaks down a successful pitch that led to her...
Links vs Trust with Beth Nunnington and the Digital PR Shift You Need to Know
Episode SummaryBacklinks have long been a staple of SEO, but are they still the gold standard? In this episode, Beth Nunnington, Global VP of Digital PR at Journey Further, joins me to discuss why digital PR needs to move beyond link-building and focus on broader...
How to Pitch the Viewpoints Column in Store Brands with Greg Sleter
About This Episode If you’ve ever pitched a trade publication and heard nothing back, you’re not alone. Editors see countless pitches, and most don’t make the cut. So, what does it take to land a guest article in a respected trade outlet? In this episode of Digital PR...