Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
How a Travel Agency Got Featured in Veranda Magazine
Episode Description:In this episode of Digital PR Explained, Britt Klontz pulls back the curtain on a successful PR campaign that resulted in a travel agency being featured in Veranda magazine. Britt dissects the pitch strategy, the importance of data-driven...
PR Tips for Election Season: What You Need to Know
Episode Summary: Election season can be a challenging time for PR professionals as the media's attention is overwhelmingly focused on politics. In this episode of Digital PR Explained, Britt Klontz shares actionable tips to ensure your PR efforts remain effective and...
Crafting Compelling Content-Led PR Pitches: Common Mistakes to Avoid with Hannah Smith
Episode Description: In this episode of Digital PR Explained, host Britt Klontz is joined by the brilliant Hannah Smith to discuss the art of writing PR pitches that resonate with journalists. Together, they dissect some of the most common mistakes PR professionals...
How to Pitch Destination Stories That Stand Out Featuring Joni Sweet
Episode Description: In this episode of Digital PR Explained, Britt Klontz chats with freelance travel writer Joni Sweet about the art of pitching irresistible destination stories and the importance of building strong relationships with travel PR professionals. Joni...
How to Approach Pitching Exclusives to the Media
In this episode of "Digital PR Explained," I'll break down the powerful strategy of pitching exclusives. Learn what truly makes a story newsworthy, learn firsthand insights from top journalists, and get actionable tips on how to effectively pitch exclusives to...
PR Success for New Restaurants in Busy Food Scenes featuring Samantha Flynn
Episode Description: In this episode of Digital PR Explained, Britt Klontz sits down with Samantha Flynn, the dynamic founder of Junipr Public Relations. With nearly two decades of experience, Samantha has become a leading expert in strategic communications,...
From Backyard Game to Media Darling: Marlon LeWinter’s Week of Wins
Episode Description:In this episode of Digital PR Explained, Britt Klontz sits down with Marlon LeWinter, the PR mastermind behind the American Cornhole League’s impressive media coverage in outlets like the New York Times Magazine, Associated Press, Forbes, and CBS...
When to Consider Pitching Yourself as a Podcast Guest
In this episode of "Digital PR Explained," I'll explain the value of being a podcast guest and covers the steps you should take to prepare for one. We'll go over how to assess your readiness, measure success, and I'll share some invaluable tools and resources to aid...
Be the Guest They Can’t Refuse: Winning Podcast Pitches
Welcome to Digital PR Explained, the podcast where I break down a topic in the world of digital PR in under 20 minutes. In this episode, we're diving into the art of writing an effective pitch to be a guest on podcasts. Podcasting has become a powerful platform for...
Bad Press, Big Wins: Geraldine DeRuiter’s NYT Review Rebound
Episode Description: In this episode of Digital PR Explained, Britt Klontz chats with Geraldine DeRuiter, the James Beard Award-winning blogger and author, about her wild journey from getting a harsh New York Times review to turning it into a huge win. Geraldine opens...
PR Success Stories: How Shara Seigel Secured Fast Company Coverage
In this episode of "Digital PR Explained," I had the pleasure of interviewing Shara Seigel, Senior Director of Media Strategy at Mission North. Shara Seigel is a Senior Director of Media Strategy at Mission North, a strategic communications agency...
I Was Awarded Qwoted’s Top 100 in PR; Here’s How I Did It
As a PR practitioner, I thrive on my ability to forge meaningful relationships with journalists, facilitating expert insights and shaping industry narratives. Having access to the right tools that can help with this makes all the difference. Qwoted, a platform...