Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
The Niche Media Advantage: Jennifer Ringler’s Take
In this episode of Digital PR Explained, host Britt Klontz talks with Jennifer Ringler, founder and CEO of ReadHealthy Communications. Jennifer has spent over a decade working with pharmaceutical and biotech clients, using her background as a journalist to help...
Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As
On this episode of Digital PR Explained, I sit down with Dan Berthiaume, Senior Editor of Technology at Chain Store Age, to uncover what makes a pitch stand out for his exclusive Q&A section. Dan shares insights into what he looks for in a pitch, mistakes to...
How Cassandra Brooklyn Picks Products to Feature in Top Publications
Episode Description: Cassandra Brooklyn, a freelance journalist specializing in travel and outdoor gear, joins Digital PR Explained to share her tips for PR professionals on pitching products, sending samples, and standing out. Learn how Cassandra blends her personal...
More Than Likes: Repurposing Influencer Content with Laura Dunn of Embrace Pet Insurance
Episode Summary In this episode of Digital PR Explained, host Britt Klontz chats with Laura Dunn, Senior Manager of Strategic Communications at Embrace Pet Insurance, about creative ways to make influencer partnerships work harder for your brand. Laura shares how her...
Mixternal Communications Explained: PR Strategies for 2025 with Tiffany Guarnaccia
Episode Summary In this episode of Digital PR Explained, host Britt Klontz sits down with Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, to discuss the emerging concept of mixternal communications—integrating internal and external...
Using Original Research as a PR Superpower: Lessons from Liz Weir
In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP of Content, Social Media, and PR at LevLane Advertising, reveals how her team turned original research into a powerful PR and thought leadership tool. Liz shares the story behind her...
How Michelle Mekky’s Influencer-Led Bar Crawl Showcased Chicago’s Suburbs
In this episode of Digital PR Explained, Michelle Mekky, founder and president of Mekky Media Relations, shares the strategy and success behind her team’s influencer-led bar crawl campaign for Meet Chicago Northwest, a local tourism agency. The campaign spotlighted...
Pitching Expert Reactions to Trending News: A Guide to Newsjacking
Speed and relevance are key when pitching expert commentary. One of the most effective ways to leverage real-time events is through a technique called newsjacking—the art of inserting your expert’s voice into a trending story while it’s still hot. In this episode of...
Pitching Expert Commentary: Crafting Effective Intro Emails and Spokesperson Pitches
When you don't have breaking news to share but still want to get your expert noticed, crafting an effective spokesperson pitch is a key strategy. These pitches not only lay the groundwork for long-term relationships with journalists but also position your expert as a...
Back-to-Basics PR and TikTok: The Winning Formula for Celebrity Beauty Brands
Summary:In this episode of Digital PR Explained, Britt Klontz sits down with Brittanie Price, a seasoned PR strategist whose team secured major media coverage for Tia Mowry's sustainable haircare line, 4U by Tia. Brittanie shares how her team cut through the crowded...
Making the Most of Substacks for PR: Tips on Subscribing and Pitching
Episode Summary:In this episode of Digital PR Explained, Britt Klontz explains the growing importance of subscribing to Substacks from journalists. She shares why this platform is an invaluable resource for PR professionals and provides tips on how to find, follow,...
Stop and Celebrate: The Role of Self-Care and Wins in PR
Episode Summary:In this episode of Digital PR Explained, host Britt discusses a topic we all need to hear more about: the importance of celebrating your wins and making time for self-care in the fast-paced world of PR. Drawing on insights from a previous conversation...