Digital PR Explained
About our Podcast
A bite‑sized weekly show that demystifies digital public relations in under 20 minutes. Each episode dives into a key topic—from crafting standout pitches and navigating AI‑driven outreach, to scoring coverage in niche industries—all through candid interviews and expert breakdowns. With case studies, practical tactics, and a no‑fluff approach, the show helps both seasoned PR pros and newcomers pitch smarter, connect better, and land more meaningful media placements.
How Michelle Mekky’s Influencer-Led Bar Crawl Showcased Chicago’s Suburbs
In this episode of Digital PR Explained, Michelle Mekky, founder and president of Mekky Media Relations, shares the strategy and success behind her team’s influencer-led bar crawl campaign for Meet Chicago Northwest, a local tourism agency. The campaign spotlighted...
Pitching Expert Reactions to Trending News: A Guide to Newsjacking
Speed and relevance are key when pitching expert commentary. One of the most effective ways to leverage real-time events is through a technique called newsjacking—the art of inserting your expert’s voice into a trending story while it’s still hot. In this episode of...
Pitching Expert Commentary: Crafting Effective Intro Emails and Spokesperson Pitches
When you don't have breaking news to share but still want to get your expert noticed, crafting an effective spokesperson pitch is a key strategy. These pitches not only lay the groundwork for long-term relationships with journalists but also position your expert as a...
Back-to-Basics PR and TikTok: The Winning Formula for Celebrity Beauty Brands
Summary:In this episode of Digital PR Explained, Britt Klontz sits down with Brittanie Price, a seasoned PR strategist whose team secured major media coverage for Tia Mowry's sustainable haircare line, 4U by Tia. Brittanie shares how her team cut through the crowded...
Making the Most of Substacks for PR: Tips on Subscribing and Pitching
Episode Summary:In this episode of Digital PR Explained, Britt Klontz explains the growing importance of subscribing to Substacks from journalists. She shares why this platform is an invaluable resource for PR professionals and provides tips on how to find, follow,...
Stop and Celebrate: The Role of Self-Care and Wins in PR
Episode Summary:In this episode of Digital PR Explained, host Britt discusses a topic we all need to hear more about: the importance of celebrating your wins and making time for self-care in the fast-paced world of PR. Drawing on insights from a previous conversation...
How a Travel Agency Got Featured in Veranda Magazine
Episode Description:In this episode of Digital PR Explained, Britt Klontz pulls back the curtain on a successful PR campaign that resulted in a travel agency being featured in Veranda magazine. Britt dissects the pitch strategy, the importance of data-driven...
PR Tips for Election Season: What You Need to Know
Episode Summary: Election season can be a challenging time for PR professionals as the media's attention is overwhelmingly focused on politics. In this episode of Digital PR Explained, Britt Klontz shares actionable tips to ensure your PR efforts remain effective and...
Crafting Compelling Content-Led PR Pitches: Common Mistakes to Avoid with Hannah Smith
Episode Description: In this episode of Digital PR Explained, host Britt Klontz is joined by the brilliant Hannah Smith to discuss the art of writing PR pitches that resonate with journalists. Together, they dissect some of the most common mistakes PR professionals...
How to Pitch Destination Stories That Stand Out Featuring Joni Sweet
Episode Description: In this episode of Digital PR Explained, Britt Klontz chats with freelance travel writer Joni Sweet about the art of pitching irresistible destination stories and the importance of building strong relationships with travel PR professionals. Joni...
How to Approach Pitching Exclusives to the Media
In this episode of "Digital PR Explained," I'll break down the powerful strategy of pitching exclusives. Learn what truly makes a story newsworthy, learn firsthand insights from top journalists, and get actionable tips on how to effectively pitch exclusives to...
PR Success for New Restaurants in Busy Food Scenes featuring Samantha Flynn
Episode Description: In this episode of Digital PR Explained, Britt Klontz sits down with Samantha Flynn, the dynamic founder of Junipr Public Relations. With nearly two decades of experience, Samantha has become a leading expert in strategic communications,...